What does the term sustainability mean?


Sustainability is now an adjective that we hear mentioned every day. It is used systematically as if it were a term that cannot be missing in communication and is combined with anything or topic, but do we know its meaning?acqua, water, ministero dell’ambiente

To be or act sustainable is to admit the previous unsustainability  and that there is a problem of stability, be it structural or economic (if this were not the case there would be no need). Companies or all those who claim to be or produce sustainable thus recognize the fact that they have a problem to manage.

All this is not negative, it is being transparent towards your customers or interlocutors. Recognizing that you have a problem is the first step to being able to solve it, but what is the next step? acqua ministero dell’ambiente

Highlight the amount of the problem to be managed (today CO2 equivalent) in order to intervene by reducing it. It is very simple but just as difficult, admitting that you have a problem, is like confessing a sin. A #sostenibile company    does it! Everything else is just good promise and, as such, worthless.

Sustainability comes from supporting.

A model of development capable of satisfying the needs of the present without compromising the ability of future generations to satisfy their own is considered Sustainable. Often this has been associated with the protection of the environment, which for years but in recent years has experienced a profound evolution also intertwining the economic and social aspects.

But if we enter into the content of the word and its function, it is clear that the human being is outside these dynamics. We destroy the biodiversity that for millennia has kept the planet’s resources in balance with its inhabitants.

It does not matter that our actions put the future at risk to the next generations, mother nature will take care of it, it is said. But this is not the case, climate change, earthquakes and floods are proof that the planet is defending itself and an increasingly nutrient-free diet has made humans fragile. Maybe we deserve all this and maybe many are convinced that everything will go well. The eco system presents us with the bill and it is time to pay off the debts. acqua water

PIÙINFORMA is a company specialized for over 25 years in food consumption outside the home. We support and support organizations and companies that have embarked on a path of social, corporate and sustainability responsibility. A program strictly related to the individual corporate identities  and aimed at reducing  its environmental footprint, applied to the Food & Beverage sectors. Because food is one of the most impactful sectors in the world, as shown by the following graphic info developed by Associazione PIÙINFORMA:water

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