Can we trust our meat?
Can we trust the meat we eat?
That’s a big question, and more important than before after the events of the Mad Cow disease of the 80s and the 90s.
And just as us, 90% of European consumers wants to know where the meat they buy comes from, whether it is a steak or an ingredient in ready meals.
For the time being in the EU, it is possible to read on the labels the origin exclusively for fresh beef: which must indicate the country of birth, breeding and slaughter of the animal.
Another speech deserves processed meats, and those used as an ingredient in ready meals (lasagna, meatballs, cutlets), chicken croquettes, würstel, hams and cured meats. In all these cases there is no obligation to indicate its origin, nor is there a plan in this direction.
Consumers will therefore have no idea where the meat on the plate comes from, not least because, according to the companies, it would be too expensive and impractical to include this information on the label.
The European Consumer Organisation (BEUC) has launched a campaign entitled ‘Can we trust our meat?’ calling for more clarity about origin on the label, and appropriate measures to abuse antibiotics on farms and to curb fraud.