The 10+EQUO brand identifies and enhances food products and raw materials with a fair trade supply chain, from producer to consumer. It was created with the aim of contributing to the creation and consolidation of an alternative approach to the conventional form of commerce, through the promotion of concepts such as equity and social justice, sustainable development, respect for people and the environment, education and the growth of consumer awareness. The goal is also to make producers, farmers and breeders fairly remunerated, giving visibility to their products and supporting them in commercial relations with processing companies and consumers.
All this, the technicians who manage the 10 + Equo specification, do it without losing sight of the quality of the raw materials. In fact, these must be produced in such a way as to guarantee environmental sustainability and consumer health. To ensure these two concepts, restrictions are placed on the methods of production and processing of raw materials, such as the use of agricultural techniques that have a reduced environmental impact and the limitation of the use of food additives in final products. Finally, we follow very carefully the indications provided by Associazione PIÙINFORMA
It is a clear and intuitive signal that helps the consumer in choosing healthy and sustainable products.
The evaluation is carried out by a group of technicians who are experts in ingredients and functional nutrition.
10+EQUO is governed by an ethical code that defines its purposes and is linked to social and humanitarian values.
A strict disciplinary defines the characteristics and compares them with the technical data sheets of the products.